Core SEO Task Summary
KEYWORD RESEARCH - Identify high-demand search phrases likely to generate sales.
INITIAL ON-SITE CONTENT OPTIMIZATION (VISIBLE) - Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.
INITIAL CONTENT OPTIMIZATION (NON-VISIBLE) - Content optimization improving non-visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.
TECHNICAL SEO EVALUATION - Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap and other technical factors that impact the performance of the SEO campaign.
TECHNICAL SITE DESIGN EVALUATION - Observation of the overall SEO health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues, and other design factors that impact the SEO performance.
WEBSITE PERFORMANCE RECOMMENDATION - If needed, performance recommendations addressing conversion improvements, customer engagement, messaging, aesthetics or issues that could improve website performance.
WEBSITE ARCHIVE - Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a snapshot of each web page addressed by the SEO campaign.
WEBSITE CONTENT & LAYOUT RECOMMENDATIONS - Provided on an as-needed basis, the recommendation of new web pages including SEO landing pages or pages that can help with the performance of the website (improved conversion rates). Assistance will be offered if recommendations are made.
BUSINESS DIRECTORY SUBMISSIONS - Inbound links and business profiles through directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network includes 200+ listings.
ONLINE YELLOW PAGE SUBMISSIONS - Link building and profile submissions through Online Yellow Pages websites like SuperPages.com, YP.com and Dex.
GPS & MOBILE MAP SUBMISSIONS - Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer's phone and mapping services.
VOICE RECOGNITION & SEARCH SUBMISSIONS - Link building and profile submissions through voice search technology like Apple's Siri, Windows Phones and Android Devices.
LOCAL SEO - Creation and/or optimization of up to two Google My Business listings.
SCHEMA MARKUP - For compatible CMS', the addition of basic schema.org markup in JSON-LD format.
SEARCH ENGINE SUBMISSIONS - Website submissions to over 25 US-based search engines, including all major engines and numerous secondary search engines.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES - Google implements over 500 ranking adjustments per year. We make adjustments to your campaign to accommodate these changes.
ONGOING SEO SERVICES - Ongoing SEO tasks to ensure long-term campaign growth. A "whatever it takes" strategy to work on the specific elements of SEO that will produce the best results per the budget we have to work with. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, page creation, content optimization, inbound links, keyword targeting, data highlighting, strategy adjustments, website corrections, bad link removal, etc.
XML SITEMAPS - Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.
BAD LINK CLEANUP - If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google Disavow Links tool to reduce their negative impact on search rankings.
GOOGLE ANALYTICS ACCOUNT CREATION - The creation of a Google Analytics account (if one does not exist). Evaluation of website traffic to identify the strengths and weaknesses of the website, and to provide performance feedback.
GOOGLE SEARCH CONSOLE CREATION - Creation of a Google Search Console account for Google. Google Search Console provides direct feedback from Google covering performance metrics about your website. This information is used to identify problems with the website, the campaign and to provide direction for future SEO work.
MONTHLY RANKING REPORTS & UPDATES - Campaign progress updates and a search ranking report showing rankings for relevant keywords on Google.
DIGITAL MARKETING CONSULTING - With over 25 years of experience, our digital marketing team has seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet.