1) TITLE Tags
Each web page can have a unique page <title> tag, which tells search engines what the page is about. The page title is one of the most important SEO elements, and the home page holds particular significance for pageroofandcontracting.com.
Web Page Title Tags are Too Short: Page title tags should be utilized to their full capacity. When page title tags are too short, valuable keyword targeting opportunities are missed by not maximizing the tag's potential. Google allows page title tags to be up to 68 characters in length. However, we discovered that the home page title tag and some interior web page tags on pageroofandcontracting.com fell significantly short of the 68-character limit, resulting in missed keyword targeting opportunities.
Web Page Title Tag Keyword Quality: To drive both traffic volumes and sales conversion rates for pageroofandcontracting.com, it is crucial to incorporate quality keywords that appeal to a broad audience. Upon review, we found that the current selection of keywords targeted within the page title tags of interior web pages could be significantly improved, offering greater potential for generating activity on the website.
Interior Page Title Tag Keywords are Non-Ideal: While some relevant target keywords have been selected for the interior web page title tags, there exist better target keywords that are either more relevant or equally relevant but more popular. Adjusting the target keyword selection for pageroofandcontracting.com could enhance its SEO potential.
Web Page Title Tag has Weak Local Optimization: Since the website serves a local community, such as a city or state, it is important to incorporate local references within the page title tags of the home page and some interior web pages. Treating local citations on pageroofandcontracting.com as keywords helps reinforce information to search engines about the locations where the products or services are offered.
Web Page Title Tag Repeats Keywords: Unnecessary repetition of words within some page title tags of interior web pages is observed. Once Google identifies a keyword in a title tag, a second reference is not necessary as Google already understands it. Moreover, repeated words consume valuable space within the title tag that could be utilized for incorporating additional target keywords. Some individuals may also find repeated keywords in a page title tag contrived. To optimize efficiency and appeal to both search engines and users, the affected page title tags on pageroofandcontracting.com should be revised.
Web Page Title Tag Awkward: The content within some interior web page title tags on pageroofandcontracting.com reads awkwardly. While search engines cannot yet determine if content looks "funny" or unprofessional, people do notice. Awkward phrasing can lead to diminished click-through rates from the search engines to the pageroofandcontracting.com website, leading to reduced traffic. Worse still, Google notices decreased click-through rates compared to competitor websites and will respond negatively by reducing search engine rankings. Google wishes to display the best search results to Google users. For Google, websites with low click-through rates are less desirable than websites with higher click-through rates, forcing Google to lower rankings accordingly.
Web Page Title Tag has Company Name Only: The page title tags on the home page and some interior pages on pageroofandcontracting.com contain only the name of the company. While it is good to include the company name within the page title tag, other descriptive phrases including target keywords should also be added.
Web Page Title Tag Keyword Positioning: Research has shown that the position of a primary target keyword within a page title tag impacts how influential that keyword is for search engine rankings. Currently, for the page title tags of the home page and some interior web pages of pageroofandcontracting.com, targeted search phrases are not at the beginning, leading to diminished search engine ranking opportunities for those search phrases.
2) META Description Tags
Like page title tags, META Description tags are also seen within search engine results listings. META Description tags provide details about the purpose of each page and, when crafted professionally, can influence click-through rates from the search engines to a web page.
Web Page META Description Missing: Some interior web pages of pageroofandcontracting.com are missing the META Description tag, which forces Google to create its own descriptions. This can result in delivering non-influential content to potential customers and, consequently, lower click-through rates. Lower click-through rates lead to reduced traffic volumes and diminished search engine rankings. Google lowers rankings for websites with weaker click-through rates, aiming to serve search results from more desirable websites.
Home Page META Description Too Long: Google has limitations on the length of a META Description tag. If a META Description tag exceeds the allowed length, Google will either truncate it or generate a new description. In either case, your intended message may not be effectively delivered to your audience, leading to decreased click-through rates to your website. For the home page of pageroofandcontracting.com, lower click-through rates could result in reduced traffic and limited search engine ranking potential.
In addition to having some web pages with overly long META Description tags, we have also identified META Description tags that are too short.
Web Page META Description Too Short: META Description tags play a crucial role in conveying relevant, descriptive, and compelling information to search engine users. For pageroofandcontracting.com, some interior web pages have META Description tags that are too short, failing to adequately engage people who come across these listings on search engines.
Web Page META Tag Targeting Mismatch: The execution of on-page content should include using the same target keywords in both the page title tag and the META Description tag. However, for some interior web pages of pageroofandcontracting.com, there is a mismatch in keyword targeting between the page title tags and META Description tags. This results in weakened keyword targeting, reducing the opportunity for each web page to achieve competitive rankings for the intended target search phrases.
Web Page META Description Uncompelling: The META Description tags on some interior web pages of pageroofandcontracting.com do not adequately describe the purpose of each web page. The content may lack compelling elements or fail to include target search phrases that can attract clicks. This can lead to decreased click-through rates and weaken the potential search engine ranking.
Home Page META Description Duplicate: The META Description tag on the home page of pageroofandcontracting.com is not unique and is duplicated across other interior web pages. Google's Webmaster Guidelines strongly emphasize the importance of having a unique description for each web page, representing its specific purpose. Duplicate META Description tags fail to highlight the uniqueness of each page and its purpose, while potentially diminishing the opportunity to achieve competitive search engine rankings.
3) Content Optimization
In order for Google to identify the important keyword phrases of a website, it is crucial to maintain consistency in keyword targeting across the page title, META description, and the content of each web page. Sufficient content is also essential to effectively convey the purpose of each web page to Google. Web pages cannot rank well for search phrases that are not present within the page.
Web Page has Insufficient Content: Some interior web pages of pageroofandcontracting.com lack sufficient content. This deficiency hinders Google's understanding of the web page's purpose and the ability to incorporate target keywords, which could enhance the opportunity for competitive search rankings. It is challenging for a web page to rank for search phrases that are not present on the page.
Website Loads Slowly: The page load speed significantly impacts the overall user experience of a website and is a crucial ranking factor for Google. If a web page is perceived to load slowly, negatively affecting the user experience, Google may penalize the website or specific web page. Unfortunately, the pageroofandcontracting.com website has been flagged by Google for its slow load time. We strongly recommend exploring options to optimize your website's speed, such as image optimization, code optimization, page caching, or considering a change in web hosts.
Website has Insufficient Pages: The pageroofandcontracting.com website lacks an adequate number of web pages, limiting its ability to achieve meaningful search engine rankings. Google perceives websites with a limited number of pages as lacking sufficient information to effectively serve website visitors. Additionally, a small number of web pages make it challenging to cover all potential search phrases that people may use to find the products and services offered by the website. We recommend creating dedicated web pages for each product or service offered, allowing for a focused keyword targeting strategy and more informative content specific to each product or service.
Home Page Keyword Density: The home page of pageroofandcontracting.com contains relevant and popular search phrases. However, the frequency of these keywords, known as keyword density, is too low. It is important to have multiple instances of target keywords on each web page in a natural and effective manner.
Web Page Requires Local Optimization: Although pageroofandcontracting.com caters to a local audience, the integration of local phrases (such as city or state) on the home page and some internal web pages is not in close proximity to the target keywords. This hinders search engines from associating strong keyword rankings with the specific communities that the website serves. Local phrases should be treated as keywords and strategically placed near target keywords that represent the offered products and services.
Web Page Content Duplication: There is an issue of excessive content duplication across interior web pages of pageroofandcontracting.com. When content is duplicated, Google disregards it, leading to a lack of impact on search engine rankings. The presence of excessive duplicate content can devalue the website in the eyes of Google, resulting in diminished opportunities for search ranking.
Core SEO Task Summary
KEYWORD RESEARCH - Identify high-demand search phrases likely to generate sales.
INITIAL ON-SITE CONTENT OPTIMIZATION (VISIBLE) - Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.
INITIAL CONTENT OPTIMIZATION (NON-VISIBLE) - Content optimization improving non-visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.
TECHNICAL SEO EVALUATION - Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap and other technical factors that impact the performance of the SEO campaign.
TECHNICAL SITE DESIGN EVALUATION - Observation of the overall SEO health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues, and other design factors that impact the SEO performance.
WEBSITE PERFORMANCE RECOMMENDATION - If needed, performance recommendations addressing conversion improvements, customer engagement, messaging, aesthetics or issues that could improve website performance.
WEBSITE ARCHIVE - Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a snapshot of each web page addressed by the SEO campaign.
WEBSITE CONTENT & LAYOUT RECOMMENDATIONS - Provided on an as-needed basis, the recommendation of new web pages including SEO landing pages or pages that can help with the performance of the website (improved conversion rates). Assistance will be offered if recommendations are made.
BUSINESS DIRECTORY SUBMISSIONS - Inbound links and business profiles through directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network includes 200+ listings.
ONLINE YELLOW PAGE SUBMISSIONS - Link building and profile submissions through Online Yellow Pages websites like SuperPages.com, YP.com and Dex.
GPS & MOBILE MAP SUBMISSIONS - Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer's phone and mapping services.
VOICE RECOGNITION & SEARCH SUBMISSIONS - Link building and profile submissions through voice search technology like Apple's Siri, Windows Phones and Android Devices.
LOCAL SEO - Creation and/or optimization of up to two Google My Business listings.
SCHEMA MARKUP - For compatible CMS', the addition of basic schema.org markup in JSON-LD format.
SEARCH ENGINE SUBMISSIONS - Website submissions to over 25 US-based search engines, including all major engines and numerous secondary search engines.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES - Google implements over 500 ranking adjustments per year. We make adjustments to your campaign to accommodate these changes.
ONGOING SEO SERVICES - Ongoing SEO tasks to ensure long-term campaign growth. A "whatever it takes" strategy to work on the specific elements of SEO that will produce the best results per the budget we have to work with. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, page creation, content optimization, inbound links, keyword targeting, data highlighting, strategy adjustments, website corrections, bad link removal, etc.
XML SITEMAPS - Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.
BAD LINK CLEANUP - If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google Disavow Links tool to reduce their negative impact on search rankings.
GOOGLE ANALYTICS ACCOUNT CREATION - The creation of a Google Analytics account (if one does not exist). Evaluation of website traffic to identify the strengths and weaknesses of the website, and to provide performance feedback.
GOOGLE SEARCH CONSOLE CREATION - Creation of a Google Search Console account for Google. Google Search Console provides direct feedback from Google covering performance metrics about your website. This information is used to identify problems with the website, the campaign and to provide direction for future SEO work.
MONTHLY RANKING REPORTS & UPDATES - Campaign progress updates and a search ranking report showing rankings for relevant keywords on Google.
DIGITAL MARKETING CONSULTING - With over 25 years of experience, our digital marketing team has seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet.
