7 Indicators It's Time to Refresh Your Business Website
The first web domain, symbolics.com, was registered back in 1985, and even they have revamped their site to align with modern search engines and user preferences.
Some small business owners might view web design as a non-essential investment. However, the reality is quite the opposite. With the constant evolution of user behaviors and Google’s search algorithms, failing to update your website regularly could mean losing valuable traffic and potential customers.
So, how can you tell when it’s time to redesign or launch your first website? Below, we outline 7 key signs that indicate your small business might need a new website.
Continue reading to find out if these apply to your situation!
1. Your Business Still Lacks a Website
Surprisingly, many small businesses in the U.S. still operate without a website.
While this might be acceptable for a standalone gas station in a busy location, it's a major disadvantage for most other businesses. Without a website, you're likely losing out on numerous potential customers.
Fortunately, this is an issue that’s easy to fix. There's no better time to create an affordable website. Nowadays, websites are cost-effective to host, quick to design, and simple to maintain—especially when you partner with an experienced provider.
2. Your Website is Unappealing or Outdated
The saying "Don't judge a book by its cover" doesn't quite apply to your online presence.
Your website's primary purpose is to draw in and engage visitors, guiding them to take the actions you want—whether it's purchasing a product, requesting a service quote, or booking an appointment. However, research shows that nearly 40% of users will leave a website if they find it unattractive or outdated.
If your site looks like it belongs in 2014 rather than 2024, it's definitely time for a redesign—sooner rather than later!
3. Your Website Isn’t Optimized for Mobile
Chances are, you spend a lot of time on your smartphone—just like the average user who spends over 3 hours a day browsing social media, websites, emails, and more.
It’s safe to say your customers are doing the same. That’s why it’s crucial for your website to not only function well on desktops but also seamlessly adapt to the smaller screens of mobile devices.
With nearly 60% of web traffic now coming from mobile devices like smartphones, tablets, and laptops, ensuring your site is mobile-friendly is essential.
Fortunately, Kingdom Web Pros incorporates responsive design, making it easier than ever to cater to this mobile-first world.
4. Your Website Isn't Delivering the Desired Results
You’ve succeeded in making a great first impression, and your site looks fantastic on mobile. But, despite this, you’re still not seeing the lead generation you expected.
If your conversion rates are below expectations, the issue might be that your website's design isn’t effectively guiding visitors through your sales funnel. People may find your site, but once there, they might be unsure of what steps to take next.
A redesign that emphasizes clear calls-to-action can help steer visitors in the right direction and boost your conversion rates.
5. Your Sales Have Slowed, and Business Growth Has Stalled
Your business has been established for years, and your website used to perform well, attracting customers who would reach out via phone or contact form to inquire about your services.
But now, those inquiries have dwindled. What’s happening?
The issue could be that your outdated website isn’t set up for effective inbound marketing. It’s crucial that your site offers valuable, informative content that addresses your visitors’ needs and pain points, helping them see you as a trusted expert.
6. Your Bounce Rate is High
Bounce rate, as defined by Google Analytics, is the percentage of visitors who leave your site after viewing just one page. This means that people may click on your site from a search engine result, but quickly leave without exploring further.
A bounce rate between 56% and 70% (or higher) indicates that your site may not have enough engaging or relevant content to keep visitors interested.
To address this, you should consider revamping your website to create clear pathways for users, encouraging them to explore more of your content and stay longer on your site.
7. Your Website Lacks Security
If your website isn’t secure, it will rank lower in Google searches, making it difficult for people to find you. Additionally, if visitors sense that your site isn’t safe, they’re less likely to trust your business.
At the very least, your website should have an SSL certificate, which is a basic trust indicator for both visitors and Google. However, if your business collects sensitive client information, you may need to upgrade to more advanced encryption measures to ensure greater security.
We Create Effective Websites for Small Businesses
If you suspect your website needs an update, trust your instincts—it’s likely overdue. If any of the signs mentioned above sound familiar, it’s time to consider an upgrade.
Are your customers struggling to find information on your site? Or maybe you’re concerned that potential clients aren’t discovering you online. Is your website easy to navigate, and can you effortlessly upload new content?
Reach out to our agency to explore your options for a new website. We offer affordable web solutions tailored for small businesses, ensuring your site is optimized, effective, and secure.
Some small business owners might view web design as a non-essential investment. However, the reality is quite the opposite. With the constant evolution of user behaviors and Google’s search algorithms, failing to update your website regularly could mean losing valuable traffic and potential customers.
So, how can you tell when it’s time to redesign or launch your first website? Below, we outline 7 key signs that indicate your small business might need a new website.
Continue reading to find out if these apply to your situation!
1. Your Business Still Lacks a Website
Surprisingly, many small businesses in the U.S. still operate without a website.
While this might be acceptable for a standalone gas station in a busy location, it's a major disadvantage for most other businesses. Without a website, you're likely losing out on numerous potential customers.
Fortunately, this is an issue that’s easy to fix. There's no better time to create an affordable website. Nowadays, websites are cost-effective to host, quick to design, and simple to maintain—especially when you partner with an experienced provider.
2. Your Website is Unappealing or Outdated
The saying "Don't judge a book by its cover" doesn't quite apply to your online presence.
Your website's primary purpose is to draw in and engage visitors, guiding them to take the actions you want—whether it's purchasing a product, requesting a service quote, or booking an appointment. However, research shows that nearly 40% of users will leave a website if they find it unattractive or outdated.
If your site looks like it belongs in 2014 rather than 2024, it's definitely time for a redesign—sooner rather than later!
3. Your Website Isn’t Optimized for Mobile
Chances are, you spend a lot of time on your smartphone—just like the average user who spends over 3 hours a day browsing social media, websites, emails, and more.
It’s safe to say your customers are doing the same. That’s why it’s crucial for your website to not only function well on desktops but also seamlessly adapt to the smaller screens of mobile devices.
With nearly 60% of web traffic now coming from mobile devices like smartphones, tablets, and laptops, ensuring your site is mobile-friendly is essential.
Fortunately, Kingdom Web Pros incorporates responsive design, making it easier than ever to cater to this mobile-first world.
4. Your Website Isn't Delivering the Desired Results
You’ve succeeded in making a great first impression, and your site looks fantastic on mobile. But, despite this, you’re still not seeing the lead generation you expected.
If your conversion rates are below expectations, the issue might be that your website's design isn’t effectively guiding visitors through your sales funnel. People may find your site, but once there, they might be unsure of what steps to take next.
A redesign that emphasizes clear calls-to-action can help steer visitors in the right direction and boost your conversion rates.
5. Your Sales Have Slowed, and Business Growth Has Stalled
Your business has been established for years, and your website used to perform well, attracting customers who would reach out via phone or contact form to inquire about your services.
But now, those inquiries have dwindled. What’s happening?
The issue could be that your outdated website isn’t set up for effective inbound marketing. It’s crucial that your site offers valuable, informative content that addresses your visitors’ needs and pain points, helping them see you as a trusted expert.
6. Your Bounce Rate is High
Bounce rate, as defined by Google Analytics, is the percentage of visitors who leave your site after viewing just one page. This means that people may click on your site from a search engine result, but quickly leave without exploring further.
A bounce rate between 56% and 70% (or higher) indicates that your site may not have enough engaging or relevant content to keep visitors interested.
To address this, you should consider revamping your website to create clear pathways for users, encouraging them to explore more of your content and stay longer on your site.
7. Your Website Lacks Security
If your website isn’t secure, it will rank lower in Google searches, making it difficult for people to find you. Additionally, if visitors sense that your site isn’t safe, they’re less likely to trust your business.
At the very least, your website should have an SSL certificate, which is a basic trust indicator for both visitors and Google. However, if your business collects sensitive client information, you may need to upgrade to more advanced encryption measures to ensure greater security.
We Create Effective Websites for Small Businesses
If you suspect your website needs an update, trust your instincts—it’s likely overdue. If any of the signs mentioned above sound familiar, it’s time to consider an upgrade.
Are your customers struggling to find information on your site? Or maybe you’re concerned that potential clients aren’t discovering you online. Is your website easy to navigate, and can you effortlessly upload new content?
Reach out to our agency to explore your options for a new website. We offer affordable web solutions tailored for small businesses, ensuring your site is optimized, effective, and secure.
